The Best Promotional & Advertising Products For The Summer
If advertising is on your mind, the summer is the perfect season to get people’s attention by driving your marketing efforts outdoors. To be successful in those efforts, you should choose a set of promotional products that take advantage of the warm weather while increasing your brand visibility, attracting customers, and makes your summer promotions a success.
Let’s start with one of the most popular summer promotional products – the pop-up canopy tent:
Custom Pop-Up Canopy Promotional Tents
Custom pop-up promotional pop-up tents are easy-to-install portable shelters designed to prominently display your brand at outdoor events.
They offer shelter from the harsh sun and are a highly visible advertising space from great distances.
Branded promotional tents prominently showcase your brand and invites visitors to comfortably engage with your business which fosters positive interactions that can translate into sales.
Promotional canopy tents are also inexpensive and can last up to 5 to 10 years if they’re kept in good condition and their versatility ensures that your brand stays visible, rain or shine.
Where to Use Them
Promotional tents are popular with outdoor festivals, trade shows, community events, sports tournaments, farmers’ markets and much more.
Benefits of Promotional Pop-up Tents
- Provides effective shelter against sun and weather
- Large branding area enhances visibility
- they’re highly portable and reusable
- The professional appearance boosts brand credibility
Easy to Setup
Pop-up canopy tents are designed with user-friendly mechanisms allowing for quick assembly and disassembly. Most models can be fully set up by one or two people in under ten minutes and requires minimal effort.
Advertising Flags
Advertising flags are a colourful summer special. They’re dynamic eye-catching advertising mediums that promote brand visibility from a distance, attract passers-by and come in various shapes, sizes, and customized branding.
Advertising flags fluttering in the summer breeze naturally capture attention, enhancing brand recall and directing customers effortlessly toward your location.
With proper care and storage, advertising flags can last up to ten years.
Where to Use Them
Advertising flags are excellent for storefronts, parks and fairs, entrances to events, beach events, outdoor concerts, car dealerships, and roadside advertising. Being mobile makes them perfect for temporary setups or rotating promotions.
Benefits
- Highly visible from a distance
- Weather-resistant and durable
- Cost-effective and versatile
- Lightweight and portable for frequent repositioning
Easy Setup
Advertising flags typically include straightforward hardware that makes for quick and easy installation that takes only a few minutes. To assemble them, simply attach the flagpole to the custom-designed flag, and secure the pole into the provided base or ground stake. Place the flag anywhere and disassemble when finished.
Banners for Advertising
Custom banners are always hot because they’re a traditional but very powerful advertising tool that many business owners choose during summer months. They offer flexibility in message delivery and placement, and because they’re made from durable vinyl material, they durably withstand harsh summer weather conditions.
By strategically placing banners in high-traffic areas, it will help communicate your promotional messages clearly and effectively and provide you with lots of in-person customer engagement.
Where to Use Them
Banners are great for storefront promotions, as event signage, sales announcements, construction sites, grand openings, and sports and community gatherings.
Their broad application makes them an attractive staple of outdoor advertising that can be reused for up to 10 years if they’re cared for and stored properly.
Benefits
- Highly customizable with lots of space for your message
- Vibrant graphics and clear messaging
- Durable materials withstand summer weather
- They’re reusable and easy to transport
- It’s a cost-efficient promotional method with significant visual impact
Easy Setup
Banners are easily mounted using ropes, zip ties, bungee cords, nails, staples or pole pockets, and require minimal effort and tools. They can be attached to fences, buildings, standalone frames, walls, doorways and anywhere else they can fit.
Additional Summer Advertising Tips
Here’s a few additional tips to help you take advantage of the high traffic opportunies during the summer months.
Keep Hydration in Mind
Distributing branded water bottles at events is an excellent way to engage with potential customers directly and provide essential summer comfort.
Providing hydration not only meets an immediate need but also serves as a practical and appreciated promotional item that keeps your brand in customers’ hands throughout the event.
Offer Interactive Experiences
Incorporate games or interactive displays within your promotional tent area to attract more visitors and increase engagement.
Interactive experiences help create memorable connections between attendees and your brand, encouraging longer visits and deeper engagement that often translate into lasting customer relationships.
Leverage Social Media
Encourage visitors to take photos with your advertising setups and share them online, extending your promotional reach organically.
Social media amplification from user-generated content provides authentic, peer-driven exposure, significantly enhancing your brand’s visibility without additional advertising costs.
Keeps these additional tips and mind and it will make your advertising campaign that much more successful.
If you’re a Brantford business and interested in more summer advertising solutions, contact us today to explore the best promotional options for your business!
